How Kameleoon integrates with Usercentrics’ Consent Management Platform

Today, customers want personalized experiences but at the same time consumers and regulators have become increasingly concerned about how personal data is collected, stored and used by brands.

This has led to legislation such as the GDPR and CCPA, as well as updates from technology vendors, such as Apple and Google, designed to improve privacy for their users. For example, Apple’s Intelligent Tracking Prevention (ITP) 2.3 update within the Safari browser blocks all third-party storage (cookies or Local Storage) from websites after seven days.

All of this means that consent management is vital to your A/B testing and personalization programs. In a previous blog I talked about Kameleoon’s flexible consent management capabilities and to further enhance this we have now integrated with Usercentrics’ Consent Management Platform.

1 What does the Usercentrics Consent Management Platform offer?

Usercentrics is a market leader in the area of enterprise consent management platforms (CMP) and empowers companies to obtain, manage and document the consent of their users across platforms.

Usercentrics’ solution is easy-to-implement, fully customizable and legally compliant. Usercentrics’ intuitive and user-friendly interface, real-time monitoring, in-depth opt-in testing, on-page opt-in optimization tools and more help the world’s leading organizations to implement a transparent Consent Management Platform and achieve GDPR compliance.

,

2 How does Kameleoon integrate with Usercentrics?

Kameleoon provides a one-click integration with Usercentrics. This means that Kameleoon automatically connects to Usercentrics, accesses the consent policy within the platform and then uses this when displaying experiments and personalizations on your website.

In Usercentrics, clients simply select the Kameleoon modules they use and our platform will automatically receive consent provided by Usercentrics with no additional setup required.

,

GDPR specifies a legal basis for data collection, making marketing only possible with explicit user consent. A Consent Management Platform helps you put this regulatory requirement into practice. However, some marketers fear that their digital marketing and user experience might be negatively impacted by these regulations. What we have actually witnessed with our many clients is: If you do it correctly, you won't be impacted negatively at all! We see that you can be compliant while achieving high Opt-in rates and generate a sufficient data basis for your marketing activities.

Hanna Waldenmaier

Head of Strategic Partnerships

,

3 What are the benefits of the Usercentrics and Kameleoon integration?

At the brand level

• Automatic management of user consent with no additional setup needed
• Ensures consistency in consent management and enables seamless compliance

At the consumer/user level:

• A good user experience
• Reassurance that their data is being used in a compliant manner

To find out more about Consent Management and our Usercentrics’ integration watch our latest webinar here or talk to your Customer Success Manager for more details.