PBX Analyze builds a test library with Takeaways

PBX 2.0 covers every step of experimentation through five agents: Ideate, Build, Configure, Analyze, and Ship. PBX Configure handles audience, segments, triggers, goals, traffic allocation, and integrations through chat.

PBX Analyze captures every completed test to surface what worked and acts as a single source of truth for your experiment results. 

The original PBX helped you run tests faster. PBX 2.0 helps you learn from them.

Insights die on results pages

A team that runs 200 tests per year needs to be able to remember all of them. Otherwise, they aren’t learning from their efforts. Most of the insights from those 200 tests end up on results pages no one ever revisits. Eventually, a new hire on the CRO team proposes hypotheses that have already been tested, the knowledge living only in a Slack thread no one can find.

This is the silent tax most experimentation programs pay on their knowledge. As the library of variations compounds, the library of insights lags behind. 

Takeaways: learn from past experiments to build better new ones

Takeaways is the primary layer of PBX Analyze, where every completed experiment lands: A/B tests, personalizations, and feature experiments.

Takeaways acts as a searchable library, which can be organized by recency, uplift, page, or by specific metrics. Each card shows the variation, result, segment, and a plain-language read of what won and why.

By default, only experiments that hit minimum thresholds on visits and conversions appear, and only completed tests (based on length of time stopped or paused) are counted. Analyze draws its numbers from the results page based on the last day of the test.

Takeaways is also collaborative; teams can share their own analyses by adding comments to a given experiment. The result is a true knowledge base of experimentation where testers can add contexts, goals, and insights for all teams to learn from.

When a test wins, hand it to Ship

Takeaways flags every winning test. From there, your engineering team can use Kameleoon’s MCP server in their preferred IDE to retrieve the winning variant, including its code and the original prompts, and transpose that variant into their codebase via PBX Ship. 

If you also use Kameleoon’s feature management, you can ship that code behind a feature flag.

PBX 2.0 is an agentic AI system dedicated to the full experimentation cycle.

• Generate impactful test ideas with Ideate
• Create any web variation with Build
• Prep for launch with Configure
• Assess results with Analyze
• Push winning tests live with Ship

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