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PROMPT-BASED EXPERIMENTATION

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That’s a wrap on the world’s first Promptathon!

That’s a wrap on the world’s first Promptathon!

Andrew Walker
Published on
January 17, 2026
AI

Article

After two months, the world’s first Promptathon is now closed for submissions. Thank you to everyone who’s participated!

Since November, we’ve received hundreds of submissions from across the world covering all kinds of websites: news, travel, retail, services, SaaS, B2B, education—and even our own.

You submitted variants from your own websites and optimizations for websites you like to use that you wish worked a little differently. 

You submitted visual changes, accessibility improvements, UX overhauls, and everything in-between! 

What happens now?

We will continue to publish Promptathon submissions on our website and social media channels over the next few weeks, leading to UNITE Summit in Vancouver, starting February 4, 2026. 

The jury will meet in after UNITE in February to evaluate the finalists and choose the winners. We’ll have more updates soon. Thank you again to all participants!

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Caroline Josse
Head of Marketing Digital & Acquisition at Toyota
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