Mumsnet, the UK’s most popular website for parents, is improving the experience for its community with innovative personalization technology from Kameleoon.

Analysis from Gartner says that 80% of personalization projects will be abandoned by 2025. At Kameleoon we disagree that personalization is dead - what is needed is a strategic approach to overcome challenges through real-time data, an experimentation culture and easy to use, AI-based technology.

Written in conjunction with our expert consultants, this post provides a checklist of what to look for when choosing an A/B testing solution to ensure that you pick the right partner for your optimization journey and can unlock greater revenues and customer engagement.

How can automotive brands exploit the power of the web to drive conversions? As this blog post explains optimization comes down to two factors - using AI personalization to understand consumer intent and balancing responses and actions to match the stage of the customer journey.

2020 promises to be a turbulent year - we analyze the latest predictions from Forrester and how they apply to digital marketing, customer experience and personalization.

Read our exclusive interview with optimization expert Adriano Mucciardi to learn how to successfully create a culture of optimization and experimentation in your company.

The UK digital market is changing - and brands need to embrace a more customer centric mindset if they are to be successful. We talk to Kameleoon's new UK Managing Director, Martin Harrison about why this transformation relies on experimentation, optimization and personalization.

Our algorithms don't rely on magic - but they can predict whether a new visitor to your site will convert in just 15 seconds. Our blog explains how it works.