When it comes to customer information Data Management Platforms (DMPs) are a key part of many organizations’ digital strategies - so how do they fit with personalization and what are the benefits of combining them both?

On day 3 of our series highlighting key Kameleoon features we focus on our visit generator which helps simulate more complex experiment triggers

In the second of our 12 part Christmas series on Kameleoon’s key features we look at how to reallocate experiment traffic away from specific variants.

In day 1 of our 12 part Christmas series we look at how Kameleoon makes it simple to track changes to experiments and pages, helping larger teams.

The updated Kameleoon Chrome Extension for developers provides all the tools needed to debug and troubleshoot live experiments directly from their browser, on the fly.

How can server-side experimentation expand your A/B testing programs? We explore 6 use cases where it enables brands to deepen testing and results

Brands need to put in place a data-driven marketing strategy on their websites - we explain how personalization and experimentation supports this.

Deploying effective call-to actions (CTAs) on your site is vital for digital success. This blog looks at h the essential points for optimizing CTAs.

In an increasingly omnichannel world, why extending your testing and experimentation across all channels significantly improves business performance.

To successfully roll out a large-scale online personalization strategy, it’s vital to use a rigorous method and framework. What steps should you follow to provide relevant personalized experiences aligned with your business goals? Based on our experience, we recommend this approach.

In the second of our Black Friday blogs, we explain how to turn your personalization and A/B testing strategy into practice to increase conversions.

To help automotive brands maximize the flow of conversions from web to dealerships Kameleoon has created a free ebook, based on the experiences of leading automotive companies.

Does your A / B testing and personalization solution guarantee reliable results? To find out we spoke to Jean-Noël Rivasseau, Kameleoon founder & CTO

How do you measure the success of your personalization campaign? Which KPIs should you set and how do you calculate your return on investment (ROI)?

Deepen your understanding of user behavior in your experiments with the new Kameleoon/Mixpanel integration.

Using a caching architecture can negatively impact your experimentation strategy. This blog explains how Kameleoon helps you overcome the challenge.

This article outlines 21 ideas for creating personalized experiences that will enable you to improve the browsing experience for visitors and allow you to reach your goals faster.