Financial services companies face major challenges in a digital-first world. We explain why personalization and experimentation are central to overcoming them.

By switching to TypeScript, the latest Kameleoon platform update improves performance and shrinks script size.

Managing user consent is vital to A/B testing and personalization – Kameleoon’s new flexible consent management feature makes it straightforward.

What lessons can brands learn from the German experience of the pandemic and its aftermath? We asked Kameleoon's Michael Witzenleiter for his opinions and advice.

The COVID-19 pandemic has accelerated digitalization. How can brands use experimentation and personalization to succeed in this digital-first world?

Whether you like it or not, your choices when optimizing a web page can be skewed by certain cognitive biases.

Digital personalization is key to a creating a lasting customer relationship. This article explains how to convince your managers of its value.

A staggering number of people doing split tests get imaginary results. How come? Because you can be mistaken in so many different ways, and because maths are involved. In this article, we’ll cover about every Split Testing mistake you could make, and how to avoid them.