When delivering a personalized experience dynamic traffic allocation (or multi-armed bandit) methodologies provide some benefits - but deploying machine learning-based predictive algorithms takes personalization and optimization to another level, helping increase engagement, revenues and return on investment.

How can you drive improved performance through a culture of experimentation? Find out by reading the report from our joint event with optimization and experimentation agency Conversion.com.

Overcoming your conversion challenges - why you need to embrace A/B testing and experimentation, manual segmentation and AI personalization through a single platform to deliver a tailored experience for every website visitor and therefore drive increased revenues.

How can you gain the benefits of experimentation in your organisation? Stephen Pavlovich of Conversion.com and Martin Harrison of Kameleoon discuss the best ways to create an experimentation culture to accelerate optimization, personalization and overall performance.

Written in conjunction with our expert consultants, this post provides a checklist of what to look for when choosing an A/B testing solution to ensure that you pick the right partner for your optimization journey and can unlock greater revenues and customer engagement.

Online competition will be fierce this holiday season. Personalization is key to increasing engagement and conversions for ecommerce companies - this blog outlines the benefits that effective personalization can bring.

In the latest of our series of interviews with conversion rate optimization (CRO) thought leaders, Michael Witzenleiter of Kameleoon highlights the impact of optimization, AI personalization and A/B testing on the German market, and outlines how leading brands are driving business success through digital marketing.

Andre Morys of KonversionsKRAFT explains how culture is key to successful optimization and personalization – and how businesses can create a better customer experience and increased revenues by bringing together AI technology, data and behavioral psychology.

Conversion Rate Optimization (CRO) expert Stephen Pavlovich discusses the growing importance of AI personalization and the importance of experimentation.