Resource directory

How to combine A/B Testing & personalization in video marketing?

How Kameleoon helps enterprise customers investing in experience optimization

How server-side experimentation deepens testing programs

How to activate a data-driven testing and personalization strategy

Personalization & A/B Testing: What is omnichannel experimentation?

[Product Release] Introducing Kameleoon’s integration with Mixpanel

How to roll out your personalization experiments

How Kameleoon removes the caching constraint from server-side testing

Optimizing for Black Friday – creating a winning strategy

Optimizing Black Friday – putting your plan into action

Cyber Week: come creare l'evento?

Hybrid experimentation: bringing together client and server-side testing

The practical AI playbook for e-commerce teams

Evaluating the Impact of Kameleoon’s PBX Technology

What high performers do differently with experiment-led growth in 2025

Spotlight Series: Taking Experiments off the Testing Shelf

Taking bets further with experimentation

Finding the perfect match: choosing the right algorithm for your A/B tests

False positives & bias: how to steer clear of misleading results