Resource directory

Why is a combined PLG and SLG approach most beneficial for growth?

Deep-diving into Feature Experiment performance with third-party analytics, thanks to Kameleoon Hybrid™

Run overlapping tests with confidence with Kameleoon's Cross-Campaign Analysis

Analyse cross-campaign : Lancez des tests multiples en toute sérénité

Accelerate your experiment results with CUPED

5 feature flag best practices

How A/B testing tools integrate with GA4

How product and marketing teams leverage experimentation to drive product-led growth

What you should never do in your experimentation program, according to these 8 experts

How can I track and measure lagging metrics?

What we learned from running 200+ experiments on CUPED

How can I create an A/B testing framework?

The practical AI playbook for e-commerce teams

Evaluating the Impact of Kameleoon’s PBX Technology

What high performers do differently with experiment-led growth in 2025

Spotlight Series: Taking Experiments off the Testing Shelf

Taking bets further with experimentation

Finding the perfect match: choosing the right algorithm for your A/B tests

False positives & bias: how to steer clear of misleading results