Resource directory

Shopify Plus: Optimize your online store with A/B testing

How one eCommerce brand used data to prove their assumptions wrong

Shopify teardown reveals how the top stores build relationships and optimize for new and returning customers

Kameleoon has a brand new look and reporting features

Dos and don'ts of outsourcing A/B test development

Can you really tie A/B testing to revenue?

31 conversion rate optimization tips for brands using Shopify

La banca del futuro utilizzerà l'A/B testing per diventare insight-driven

The bank of the future will use A/B testing to become insight-driven

Journey Further and Kameleoon partner to help brands build more impactful optimisation programs in the UK

Stress marketing, social proof, rassicurazioni: come personalizzare i messaggi di marketing sul sito?

Core Web Vitals: ottimizzare l'UX del sito per migliorare l'indicizzazione

Prompt-Based Experimentation for Banking, Financial Services, and Insurance Teams

The practical AI playbook for e-commerce teams

Evaluating the Impact of Kameleoon’s PBX Technology

What high performers do differently with experiment-led growth in 2025

Spotlight Series: Taking Experiments off the Testing Shelf

Taking bets further with experimentation

Finding the perfect match: choosing the right algorithm for your A/B tests

False positives & bias: how to steer clear of misleading results