Resource directory

Marketing for banks: 4 strategies that work in 2023

New inclusion/exclusion targeting criteria for experiment and personalization campaigns

Hyperpersonalization: Power your CX optimization with AI

Use experimentation to validate ideas, not score goals

Kameleoon’s two-way integration with Google Analytics now includes segments

How to do A/B testing for different kinds of businesses

A/B-Tests für verschiedene Branchen

How to grow your user insights landscape

Keys to a world-class experimentation program

Analytics and A/B testing in a post-cookie world

Customers have changed—have you?

In a lot of ways, optimization follows the crawl, walk, run process: Austin Kueffner, Outliant

The practical AI playbook for e-commerce teams

Evaluating the Impact of Kameleoon’s PBX Technology

What high performers do differently with experiment-led growth in 2025

Spotlight Series: Taking Experiments off the Testing Shelf

Taking bets further with experimentation

Finding the perfect match: choosing the right algorithm for your A/B tests

False positives & bias: how to steer clear of misleading results