Resource directory

What is market segmentation? Discover benefits and examples

Manual or predictive on-site personalization – what is better?

Customization vs Personalization: what are the differences and which should you choose?

[Product Release] New A/B test result page

[Product Release] April 2018: the best Easter Egg of all!

[Product Release] Introducing Product & Price Targeting – a sales assistant’s expertise on your website

[News] Kameleoon “Top Rated Personalization & A/B testing solution” on TrustRadius for the second year in a row

[News] Inc. 5000: Kameleoon one of the fastest-growing companies in Europe

Social proof: let your visitors sell for you

7 ways to prevent cart abandonment

[News] Kameleoon "growth champion" for the second year in a row

Combine personalization and A/B testing to increase your turnover

The practical AI playbook for e-commerce teams

Evaluating the Impact of Kameleoon’s PBX Technology

What high performers do differently with experiment-led growth in 2025

Spotlight Series: Taking Experiments off the Testing Shelf

Taking bets further with experimentation

Finding the perfect match: choosing the right algorithm for your A/B tests

False positives & bias: how to steer clear of misleading results