To help automotive brands maximize the flow of conversions from web to dealerships Kameleoon has created a free ebook, based on the experiences of leading automotive companies.

Digital personalization is key to a creating a lasting customer relationship. This article explains how to convince your managers of its value.

Written in conjunction with our expert consultants, this post provides a checklist of what to look for when choosing an A/B testing solution to ensure that you pick the right partner for your optimization journey and can unlock greater revenues and customer engagement.

How can automotive brands exploit the power of the web to drive conversions? As this blog post explains optimization comes down to two factors - using AI personalization to understand consumer intent and balancing responses and actions to match the stage of the customer journey.

Read our exclusive interview with optimization expert Adriano Mucciardi to learn how to successfully create a culture of optimization and experimentation in your company.

In the latest of our series of interviews with conversion rate optimization (CRO) thought leaders, Michael Witzenleiter of Kameleoon highlights the impact of optimization, AI personalization and A/B testing on the German market, and outlines how leading brands are driving business success through digital marketing.

Applying AI personalization online at scale requires brands to analyze the right type of data. How can you collect this and use it effectively, especially in an era where privacy and consumer data protection are key?

In order to choose your future technological partner for personalization, you’ll need to evaluate a number of criteria… Here is our checklist, based on Gartner’s Magic Quadrant.

We spoke to our CTO, Jean-Noël Rivasseau, about ITP 2.3, and asked him why Kameleoon is the only conversion optimization platform that automatically and transparently handles Apple ITP.