Written in conjunction with our expert consultants, this post provides a checklist of what to look for when choosing an A/B testing solution to ensure that you pick the right partner for your optimization journey and can unlock greater revenues and customer engagement.

How can automotive brands exploit the power of the web to drive conversions? As this blog post explains optimization comes down to two factors - using AI personalization to understand consumer intent and balancing responses and actions to match the stage of the customer journey.

Read our exclusive interview with optimization expert Adriano Mucciardi to learn how to successfully create a culture of optimization and experimentation in your company.

Personalization delivers major benefits to digital marketers – but in a crowded market how can they ensure that they pick the right platform for their needs? This checklist highlights the top 10 features to look for when choosing your solution.

In the latest of our series of interviews with conversion rate optimization (CRO) thought leaders, Michael Witzenleiter of Kameleoon highlights the impact of optimization, AI personalization and A/B testing on the German market, and outlines how leading brands are driving business success through digital marketing.

AI personalization promises to increase conversions – but how can you be sure that it is delivering the right results? Our blog explains how you can take a more transparent approach that turns AI into understandable, actionable metrics and marketing KPIs.

Applying AI personalization online at scale requires brands to analyze the right type of data. How can you collect this and use it effectively, especially in an era where privacy and consumer data protection are key?

Widespread adoption of AI personalization is held back by concerns about the openness of the technology. Jean-Noël Rivasseau of Kameleoon explains how AI personalization works, and how a more transparent approach benefits digital marketers when it comes to conversion rate optimization.

Andre Morys of KonversionsKRAFT explains how culture is key to successful optimization and personalization – and how businesses can create a better customer experience and increased revenues by bringing together AI technology, data and behavioral psychology.