Resource directory

Concurrent testing: what it is and why it's important

What years of experimentation have taught me: five lessons every team should know

Vibe experimentation in 2025: What it is and why it matters now

Everyone’s talking about vibe experimentation

Why bad data costs travel brands more than they think

AI will make experimenters indispensable

Prompt-based experimentation vs. agentic AI: who’s really in control of your experiments?

What we learned from 1,000 prompt-based experiments

When anyone can build anything, experimentation becomes a survival skill

What do people get wrong when trying to get different teams to run experiments together?

Introducing the first Who’s Who in Experimentation

Introducing Prompt-Based Experimentation: Build experiments by chatting with AI.

The practical AI playbook for e-commerce teams

Evaluating the Impact of Kameleoon’s PBX Technology

What high performers do differently with experiment-led growth in 2025

Spotlight Series: Taking Experiments off the Testing Shelf

Taking bets further with experimentation

Finding the perfect match: choosing the right algorithm for your A/B tests

False positives & bias: how to steer clear of misleading results