Resource directory

Prompt experimentation is (finally) fulfilling the promise of web experimentation

What is a data warehouse and why is it important for experimentation?

Comment where the experiment lives: Comment Mode in the Graphic Editor

Designing for connection: Dive into the delight model with Nesrine Changuel

Fixed horizon A/B testing: what it is and when to use it

A/B testing for email campaigns to maximize conversions in 2025

Why experimentation matters for healthcare and how to start small

What is blue-green deployment?

What data warehouse ”native” vs. “integrated” really means for your experimentation work

Best practices for healthcare conversions in 2025

EXL UNITE Toronto with Kameleoon & Speero: An evening in review

Experimentation is not one method

The practical AI playbook for e-commerce teams

Evaluating the Impact of Kameleoon’s PBX Technology

What high performers do differently with experiment-led growth in 2025

Spotlight Series: Taking Experiments off the Testing Shelf

Taking bets further with experimentation

Finding the perfect match: choosing the right algorithm for your A/B tests

False positives & bias: how to steer clear of misleading results