Resource directory

Prompt-based experimentation vs. agentic AI: who’s really in control of your experiments?

What we learned from 1,000 prompt-based experiments

When anyone can build anything, experimentation becomes a survival skill

What do people get wrong when trying to get different teams to run experiments together?

Introducing the first Who’s Who in Experimentation

Introducing Prompt-Based Experimentation: Build experiments by chatting with AI.

Prompt experimentation is (finally) fulfilling the promise of web experimentation

What is a data warehouse and why is it important for experimentation?

Comment where the experiment lives: Comment Mode in the Graphic Editor

Designing for connection: Dive into the delight model with Nesrine Changuel

Fixed horizon A/B testing: what it is and when to use it

A/B testing for email campaigns to maximize conversions in 2025

PBX Assessment Report by Guess the Test

Prompt-Based Experimentation for Banking, Financial Services, and Insurance Teams

The practical AI playbook for e-commerce teams

Evaluating the Impact of Kameleoon’s PBX Technology

What high performers do differently with experiment-led growth in 2025

Spotlight Series: Taking Experiments off the Testing Shelf

Taking bets further with experimentation

Finding the perfect match: choosing the right algorithm for your A/B tests

False positives & bias: how to steer clear of misleading results

Alternative Airlines: Scaling experimentation in a highly dynamic environment with Kameleoon

More testing, less dev time: AMA scales experimentation with Kameleoon

Best Western chooses Kameleoon for its experimentation capabilities and Contentsquare integration

Winona’s success with Kameleoon and Mixpanel in optimizing women’s healthcare

How Orange delivers
the right offer at the right time with AI

Toyota turbocharges its lead generation with AI, doubling its success!

How Papier built a high-impact experimentation program with Kameleoon

How VeryChic accelerates experimentation with PBX

PBX cuts Cedars-Sinai test development time by as much as 83%

How Providence scaled HIPAA-compliant experimentation with Kameleoon

How Graham & Brown cut test launch time by 90% with PBX

Samsung gains autonomy and speed in its most advanced tests with PBX